The Experience

Created as a multi-zone experiential platform, the activation was designed to immerse visitors in the world of Les Mills through movement, technology and live interaction.

At the centre of the space, a large podium stage hosted high-energy live workout demonstrations, drawing crowds throughout the event and creating a focal point within the busy exhibition environment. Surrounding the stage, interactive brand experiences and product showcase zones encouraged visitors to engage directly with the latest Les Mills fitness programmes, technology and equipment.

The environment combined bold scenic fabrication, integrated digital content and seamless technical production to create a visually impactful and highly functional exhibition space that reflected the energy and innovation of the global fitness brand.

Interactive Engagement

Designed to maximise visitor participation and dwell time, the activation featured a variety of immersive experiential touch-points throughout the stand.

Experiences included:

• Live fitness demonstrations

• Interactive innovation lab

• VR fitness experiences

• Product showcase zones

• Adidas partnership activation space

• Hands-on Les Mills equipment displays

• Premium barista station and hospitality lounge

Together, these elements transformed the stand into a high-energy experiential destination that encouraged exploration, interaction and social engagement across the multi-day event.

Technical Production & Fabrication

NPK Productions delivered full technical production, fabrication and onsite installation for the activation, ensuring seamless integration of sound, lighting, video and live content across the stand environment.

The space was carefully designed to support both operational functionality and high-impact audience experiences, with integrated back-of-house storage solutions, flexible activation zones and scalable scenic elements throughout the stand.

The Result

The Les Mills activation at FIBO successfully delivered a bold and immersive exhibition environment that captured the energy of the brand while driving strong visitor engagement throughout the event.

By combining experiential storytelling, interactive technology, live fitness experiences and premium scenic design, NPK Productions created a high-footfall destination stand that encouraged participation, audience interaction and memorable brand experiences within one of the fitness industry’s largest global exhibitions.