Les Mills showcased their cutting-edge fitness experiences at FIBO Global Fitness, the world’s largest fitness trade show in Cologne. The dynamic activation immersed attendees in the latest fitness innovations and group workout concepts.

Our client, Plain Jane Events, asked us to devise the concept, event design, fabrication, logistics and technical production to deliver: 

• Podium Stage for Demos: Central platform for live fitness demonstrations

• Brand Experience Installations: Engaging brand touch-points throughout the stand for Les Mills and Adidas

• Technical Production: Seamless sound, video and lighting integration for live workouts and content

• Innovation Lab: Interactive area showcasing the latest online fitness and technology

• VR Experience: Immersive virtual reality workouts

• Adidas Partnership Zone: Dedicated space for Adidas apparel and content

• Product Showcase Zones: Interactive areas for the latest fitness programmes and equipment

• Barista Station: Premium coffee bar for attendees - yum!

• Les Mills Equipment Display: Hands-on experience with Les Mills fitness gear

• Back of House Storage: Seamlessly integrated storage solutions to support event operations